Everyday Medium Roast Ground Coffee

Certification for Organic and Fair Trade is expensive and often out of reach for small specialty farms. Many farmers already use sustainable practices but can’t afford the years of paperwork, audits, and annual fees required for certification.

In specialty coffee, direct trade is preferred. Farmers are paid well above Fair Trade prices (often more than double) through transparent, long-term relationships that focus on quality and traceability, not labels.

Fair Trade was designed for commodity coffee, while specialty coffee prioritizes flavour (80+ cupping scores) and ethical pricing. Organic certification also doesn’t guarantee better quality or health benefits and is often more about marketing.

We pay farmers more than Fair Trade standards, so a certification stamp isn’t necessary.

Not only do the beans need to be specialty grade (above 80 points on a 100-point scale), but the roasting process must also follow strict specialty standards. Many coffee brands purchase specialty beans, yet their roasting and brewing methods do not consistently meet true specialty-grade standards.

Specialty coffee is carefully handled at every step. Many beans are dried by hand on raised beds, a process that’s labour-intensive and requires more space and time. This extra care helps preserve flavour and quality, which is why specialty coffee costs more than commercial-grade coffee.

Our coffee is intentionally blended using Ethiopian and Colombian beans, not single origin.

Blending allows us to combine the strengths of both origins. Ethiopia’s bright, fruity notes and Colombia’s balanced body and sweetness are combined to create a smooth, everyday cup that’s not too bitter and not too sour.

It also helps us maintain flavour consistency. If one batch varies, we can adjust the blend to keep the taste familiar. With single origin coffee, any issue from one farm could dramatically change the flavour.

Ethiopia and Colombia are two of the most established coffee-producing countries, known for their mature farming practices and consistent quality.

• Ethiopian coffee is known for bright, fruity, and floral notes
• Colombian coffee is known for balance, sweetness, and body

Blending the two creates a smooth, well-rounded cup that’s flavourful and easy to drink every day.

A Q Grader is a certified coffee expert trained to evaluate quality and flavour. Our blends were developed with one to ensure every cup meets specialty-grade standards.